From the garden to the catwalk at Fashion Week: Why everyone is wearing Crocs
Hardly any other brand causes such strong differences of opinion as Crocs and yet they are absolutely trendy. The ” ugly shoes “ have been around for over 20 years now. In 2010, the brand made it onto the Times Magazine list of the worst inventions and in 2023 onto the Times list of the most influential companies of the year . A truly remarkable transformation.
The once ugly, functional shoes have become a global fashion phenomenon that is celebrated by fashion icons and children alike. In this article, we tell you how Crocs’ style has changed since their founding and how they have become the absolutely stylish shoe brand
From the garden to the runway
The origins of Crocs
Crocs have been around since 2002. The shoes were originally launched as boat shoes. Yes, boat, not garden. And despite their strange appearance, they quickly became popular because of their comfort and functionality. But more in the garden and at work than on the street.
The characteristic holes, the lightweight material and the non-slip sole are ideal for various activities. Many people appreciated the comfort and practicality early on. However, the design was met with skepticism and ridicule. And yet Crocs found a niche among all those looking for comfortable and durable shoes. The clogs became increasingly popular, especially for gardening and other professional groups (medical professionals, for example). But the shoes remained in the niche nonetheless. Of course, there were one or two who dared to wear the clogs on the street, but the group remained manageable, because this really drew disapproving and mocking looks.
Trending Crocs : New York
From the garden to the catwalk at Fashion Week: Why everyone is wearing Crocs
Hardly any other brand causes such strong differences of opinion as Crocs and yet they are absolutely trendy. The ” ugly shoes “ have been around for over 20 years now. In 2010, the brand made it onto the Times Magazine list of the worst inventions and in 2023 onto the Times list of the most influential companies of the year . A truly remarkable transformation.
The once ugly, functional shoes have become a global fashion phenomenon that is celebrated by fashion icons and children alike. In this article, we tell you how Crocs’ style has changed since their founding and how they have become the absolutely stylish shoe brand
From the garden to the runway
The origins of Crocs
Crocs have been around since 2002. The shoes were originally launched as boat shoes. Yes, boat, not garden. And despite their strange appearance, they quickly became popular because of their comfort and functionality. But more in the garden and at work than on the street.
The characteristic holes, the lightweight material and the non-slip sole are ideal for various activities. Many people appreciated the comfort and practicality early on. However, the design was met with skepticism and ridicule. And yet Crocs found a niche among all those looking for comfortable and durable shoes. The clogs became increasingly popular, especially for gardening and other professional groups (medical professionals, for example). But the shoes remained in the niche nonetheless. Of course, there were one or two who dared to wear the clogs on the street, but the group remained manageable, because this really drew disapproving and mocking looks.